Serving smiles daily

We specialize in social branding, strategy & content creation

Our services are designed to turn your hospitality brand into a guest magnet — attracting your ideal traveler

From brand storytelling and key messaging to content creation and tailored growth tactics, we turn your boutique hotel, slow travel or retreat brand into a guest magnet — Together, we’ll craft an authentic narrative, a solid strategy and captivating visuals that amplifies your unique appeal and attracts the right audience.

Our Offerings

Social media manager in beige blazer sitting on a couch, holding a photograph and looking at design magazines spread on a table and working on social media content strategy and creation.

BRAND STRATEGY & STORYTELLING

Your unique heartbeat

It all starts with a strong brand story, the heartbeat of your hidden gem. With our 1on1 Coaching we’ll help you define or refine your unique narrative. We'll create a compelling brand strategy & story that connects with your ideal guest.

  • Your brand foundation is like the roots of a palm tree —without strong roots, growth wobbles. It’s who you are, why you exist, and what makes you special.

  • Brand messaging is your brand’s voice, it tells the world why you’re a gem. If it’s unclear, it’s like shouting with the volume off — no one hears you!

  • Brand identity is your signature style — colors, fonts, and vibe that make it unmistakably you. Like the perfect outfit — when everything aligns, you’re instantly recognized and remembered!

Social media manager taking a photo with a smartphone, capturing pages of a magazine or book spread out on a surface and working on social media strategy and content creation.

SOCIAL MEDIA STRATEGY

Your roadmap to success

With a bespoke strategy, we’ll transform your hidden gem into a must-visit destination. From audience targeting to content pillars, we’ll craft a roadmap that captivates, converts, and turns casual browsers into happy arrival guests.

  • We’ll review your existing profiles to identify what’s working—and what’s not.

  • From setting objectives to outlining key messages, content pillars, you’ll have a roadmap that’s designed just for you.

  • Ensure your profiles make an excellent first impression with cohesive branding and a clear call to action.

  • A fully fleshed-out plan with post ideas, captions, and tips for visuals to get you started.

Social media manager in white clothing is sitting cross-legged on a hotel bed using a laptop. Nearby are a smartphone, scattered magazines, and black-and-white photos on the bed. She is working on social media strategy and content creation.

CONTENT CREATION & MANAGEMENT

Your visual masterpiece

We create stunning content that brings your brand to life —eye-catching visuals, engaging reels, and a cohesive feed. But it’s more than looks — our words inspire action, turning followers into loyal, booking guests.

  • Words inspire action. We craft persuasive content that converts—from attention-grabbing headlines to compelling social media and ad captions—making every word count.

  • We create visually stunning content that tells your brand’s story—editing photos, sourcing imagery, and crafting engaging reels, graphics, and posts for a cohesive, striking feed.

  • We research strategic hashtags to boost discoverability, engagement, and attract guests actively seeking stays like yours.

  • Let us handle the day-to-day tasks of managing your social media accounts. We’ll create a clear content calendar and schedule and publish your posts at the most effective times. 

  • We’ll track performance to ensure your brand stays visible and relevant.

Social media manager in white outfit writing notes in a notebook with a pen, sitting on a beige couch, with a purse and sunglasses in the background. She is working on premier social media services for small boutique hotels and yoga retreats.

PREMIER OFFERINGS

Your next-level impact

Unlock valuable opportunities to amplify your brand and attract your ideal guests. With tailored strategies and high-impact solutions, we help you expand your reach, strengthen your reputation, and turn visibility into lasting success.

  • Boost your brand's visibility and reach with targeted paid advertising.

  • Connect with your audience by partnering with creators whose values align with your brand.

  • Clear, persuasive copy is key to effective marketing. We’ll craft the Perfect Message for Your Brand

  • Effective public relations help you create a lasting impression, build credibility, and foster meaningful relationships 

Woman in white clothing practicing yoga outdoors with hands in prayer position.

“Brenda shows a broad set of high-end skills that is very much needed within the ever-changing field of marketing and communication. From strategies, management and analysis to copywriting, graphic design and video editing. She makes the process seamless and easy.”

- Joost

  • I work with boutique stays worldwide — hotels, B&Bs, yoga retreats, wellness resorts and eco-chic hideaways. Although I have a personal soft spot for the Mediterranean, it doesn’t matter where you are located. Whether you're by the beach, in the countryside, a vibrant city, or the mountains, if your brand embodies authenticity, style, luxury, and sustainability, we’re a perfect fit.

  • We tailor our approach to your property’s unique goals and audience. Whether it’s creating content for Instagram, building engagement on Facebook, sharing inspiring stories on TikTok, or showcasing your brand professionally on LinkedIn — We’ll identify the best platforms to elevate your presence and connect with your ideal guests.

  • Results depend on your goals and audience, but you can expect increased engagement, follower growth, and improved brand visibility. This may lead to higher website traffic and more direct bookings over time. Metrics like website traffic, conversions, and bookings will be tracked to measure progress. For faster results, such as a short-term boost in traffic, consider adding paid advertising.

frequently asked QUESTIONS