Social Media

Brand Strategy
& Story

Your Unique Heartbeat

Become a timeless icon of the tides

It all starts with a strong brand story, the heartbeat of your hidden gem. Let us help you define, or refine, your unique narrative. This coaching program is structured into three in-depth sessions, guiding you through the key elements of your brand positioning, messaging and identity,

Let’s shape your boutique escape
into the guest magnet it deserves to be —
a timeless icon of
the tides

Tell me ...


Does your brand feel inconsistent or lack a clear identity? Are you struggling to stand out in a crowded market, connect with the right guests, or know what to post and when?

Many boutique hotels, yoga retreats, spa wellness resorts and slow travel escapes face the same challenges:

  • An uneven brand image that doesn’t reflect the unique experience you offer

  • Unclear messaging that leaves potential guests unsure why they should choose you

  • Difficulty finding and connecting with your ideal guests

  • A lack of strategy for storytelling and content, making social media and marketing feel overwhelming

  • From spending hours brainstorming to scrambling with last-minute content creation

If this sounds familiar, you’re not alone —
and you don’t have to figure it out on your own!

My tailored 1-on-1 Brand Strategy Coaching will help your small boutique business find its roots, grow consistently, and become a true guest magnet 

Together, we’ll craft a powerful brand strategy & story that speaks to your ideal guests - ensuring clarity in your messaging, and making your content creation a breeze

Three Sessions

1/ BRAND FOUNDATION

No roots, no coconuts

Think of your brand foundation like the roots of a palm tree — without strong roots, the tree wobbles or doesn’t grow. Your brand foundation keeps everything steady and thriving: it’s who you are, why you exist, and what makes you special.

What we’ll do:

  • Define the heart of your boutique hotel, retreat, or slow travel brand—why you exist and the experience you offer guests.

  • Envision the long-term success of your brand, setting a clear direction for growth and impact in the hospitality and wellness space.

  • Craft a concise and engaging way to introduce your property or retreat, capturing its essence in just a few seconds.

  • Develop a compelling narrative that shares your journey, philosophy, and what makes your guest experience truly special.

  • Create an authentic and inviting introduction that resonates with travelers seeking meaningful, one-of-a-kind stays.

2/ BRAND MESSAGING

Express yourself

Brand messaging is like the language your brand speaks.
It’s how you tell people why you’re a gem and why they should care. If your message isn’t clear, it’s like shouting into a megaphone with the volume off — nobody hears you!

What we’ll do:

  • Clearly define what sets your boutique hotel, eco-lodge, or retreat apart, making it irresistible to the right guests.

  • Identify the guiding principles that shape your hospitality experience and attract like-minded travelers.

  • Understand your ideal guests—what they seek in a stay, their travel motivations, and how to connect with them.

  • Develop a brand voice that reflects your retreat’s tranquility, your hotel’s charm, or your eco-lodge’s authenticity.

  • Establish a strategic content framework to highlight your unique offerings, from wellness-focused stays to immersive local experiences.

3/ BRAND IDENTITY

If you got it, flaunt it!

Brand identity is your brand’s signature style — it’s the colors, fonts, and vibe that make it unmistakably you. Think of it as your brand’s outfit : when everything matches and feels right, people instantly recognize and remember you.

What we’ll do:

  • Define the soul of your brand, ensuring every touchpoint—from your website to social media—feels cohesive and intentional.

  • Craft a distinctive communication style that reflects your guest experience, whether it’s serene, luxurious, or adventurous.

  • Develop a recognizable logo that embodies your brand’s essence and ensures visual consistency across all platforms.

  • Choose colors and fonts that evoke the atmosphere of your retreat, boutique hotel, or eco-friendly getaway.

  • Curate imagery and design elements that capture the spirit of your location and the experience you offer.

*For more complex designs, your Brand Book will serve as a valuable guide for professional designers

Our Process

01 Preparation

You’ll receive a detailed questionnaire to help me understand your brand, goals, and challenges. I’ll also conduct desk research to analyze your market and opportunities.

02 Personalized Coaching

Through a series of 1-on-1 interactive Zoom calls, we’ll refine and develop your brand strategy. Each session includes exercises and real-time collaboration to ensure clarity and alignment.

03 Delivery

We’ll bring everything together into a beautifully crafted Brand Book, including your Brand Story, Elevator Pitch, About Us section, and Guest Personas, along with your strategy essentials.

What’s included?

Our tailored 1on1 Brand Strategy Coaching is designed to craft a solid strategy, clear messaging and signature style — travelers will fall in love with

Here's what you’ll get:

  • A personalized deep dive into your brand – Tailored, expert guidance to explore and refine every aspect of your boutique hotel or retreat’s identity.

  • A focused session to understand your vision and goals, ensuring we’re aligned on creating a unique and unforgettable guest experience.

  • We’ll proceed with a detailed questionnaire to explore your brand’s goals, vision, and unique qualities. This will lay the foundation for our work together, ensuring we’re aligned on what makes your boutique hotel, retreat, or slow travel brand truly special.

  • Practical, hands-on resources designed specifically for your boutique hotel, yoga retreat or slow travel brand to guide you through the branding process.

  • In these interactive Zoom calls, we’ll dive deep into your brand, focusing on Brand Foundation, Messaging, and Identity. You’ll receive a personalized workbook for each session to help you reflect on the exercises and prepare your ideas. During our calls, we’ll review your thoughts, refine your concepts, and ensure everything aligns with your brand’s essence and connects with your ideal guests.

  • In our final session, we’ll review everything we’ve built, ensuring all the pieces fit together seamlessly. We’ll finalize your brand foundation, messaging, and identity, making sure you're confident in the strategy we've developed. This session will set you up for continued success as you bring your brand to life.

  • We’ll create a comprehensive digital brand guide for you that consolidates all your branding materials, including a fully written brand story, elevator pitch, and About Us copy — crafted based on the insights from our work sessions — making it easy to implement and maintain your unique identity.

Take the advice of a palm tree — Aim high, stand tall & proud, soak up the sun, find your oasis, remember your roots — dare to be a little nutty!

This is your chance to build a brand that feels authentic, confident, and inspiring — Let’s turn your boutique hospitality brand into an unforgettable experience!

This is for you if …

✔️ You own or manage a small boutique hotel, bed & breakfast, yoga retreat, spa wellness resort, or eco-hideaway

✔️ You feel your brand is missing a strong identity and clear messaging

✔️ You struggle with consistent branding and attracting your ideal traveler / the right guests

✔️ You want a compelling brand story that helps you stand out in the travel industry

✔️ You visualize fully booked rooms, sold-out retreats or a steady stream of inquiries from high-end travelers eager to experience your unique hideaway

✔️ You’re ready to invest in a strategic approach to your branding and online presence, both in time and financially

This isn’t for you if …

❌ You want a quick fix or magic pill without diving deep into your brand’s foundation

❌ You believe branding is just about a logo and visuals, not strategy, and/or that branding is just a marketing gimmick

❌ You expect overnight results (spoiler: branding is about long-term impact)

❌ You’re looking for done-for-you branding instead of guided 1on1 coaching

❌ You're already a branding wizard with a shelf full of awards, and/or don’t see the added value of 1on1 coaching

❌ You’re not willing to invest your time or financial means

Hello there

Meet your secret hideaway
to shine online

I'm Brenda — I specialize in helping luxury boutique hotels, slow travel & retreat brands find their voice, refine their brand story, and create an online presence that attracts the right guests.

With 25+ years of experience in communication, branding and storytelling, I know how to craft brands that stand out —without resorting to generic strategies that don’t fit your unique boutique business.

Get in touch today to receive a full package and pricing list or book your first session

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