Premier

Strategies

Your Next-Level Impact

Be vibrant and sparkle like a glazed disco ball

Go above and beyond your wildest expectations. Unlock valuable opportunities to elevate your brand and draw in your ideal guests. With customized strategies and impactful solutions, we help expand your reach, enhance your reputation, and transform visibility into long-term success.

The right blend of content, ads, PR
and influencers — creates the perfect cocktail for lasting success

Did you know ...


In today’s crowded digital space, standing out takes more than just a beautiful brand — it requires strategy, storytelling, and the right exposure. For boutique hotels, retreats, and slow travel destinations, standing out online isn’t just important — it’s essential.

Travelers now rely on digital inspiration and trust-driven marketing when choosing their next stay. A beautifully curated website and social media presence alone won’t cut it; you need strategic storytelling, social proof, and targeted exposure to turn browsers into loyal booking guests.

With the right blend of content, ads, PR and influencer marketing, you can not only compete with larger hotel chains but also position your property as a must-visit hidden gem.

Whether you’re struggling to reach your ideal guests, boost direct bookings, or establish credibility, our Premier Offerings provide the high-impact solutions you need to expand your reach, enhance your reputation, and turn visibility into lasting success.


Bottoms up!

Premier Offerings

PAID ADS CAMPAIGNS

Elevate your reach & revenue

Boost your brand's visibility with targeted paid ads. We’ll design, manage, and optimize Facebook and Instagram campaigns to reach the right audience, drive conversions, and maximize ROI—making every ad euro count.

What’s included?

  • Campaign Development (research, strategy, tech setup)

  • 4-6 ads per campaign — depending on complexity, format and level of audience segmentation

  • Ad design & copywriting

  • Audience targeting & retargeting

  • Scheduling & publishing

  • A / B testing

  • Monthly ROI report

INFLUENCER MARKETING

Build trust & boost awareness

Influencer marketing helps connect with your audience by partnering with creators who share your brand values. These authentic collaborations build trust, boost brand awareness, and drive real results by reaching new customers and creating meaningful connections.

What’s Included?

  • Identifying influencers who match your brand image and campaign goals

  • Crafting personalized outreach and clear guidelines to align expectations.

  • Outlining campaign objectives, deliverables, and content timelines

  • Managing and coordination to ensure a smooth collaboration

  • Content curation: Selecting and editing influencer-generated content to align with your aesthetic.

  • Scheduling and posting content  (or influencer post directly on their own platforms)

  • Post-campaign performance report

COPYWRITING

Your story, perfectly told

Clear, persuasive copy is key to effective marketing. Whether it’s a blog, email, or brochure, well-crafted content inspires action, captures attention, and builds trust. Blogs, in particular, help showcase your brand, improve search rankings, and connect with potential guests.

What copy we offer?

  • Blog Post writing: an evergreen tool to keep your audience engaged and improve your website’s search engine ranking.

  • Email & Newsletter: Engaging content that converts readers into loyal customers.

  • Local Tourist Guide: I’ll transform your content into a clear, engaging (digital) guide highlighting key attractions and experiences.

  • Marketing material: Professionally written brochures or other local marketing materials to highlight your offerings and attract potential guests.

PUBLIC RELATIONS

Create a buzz, bring sparkles

Effective PR builds credibility, fosters media relationships, and leaves a lasting impression. Whether launching a service, promoting an event, or sharing your story, the right strategy boosts visibility and attracts the attention you deserve.

What PR resources we offer?

  • Media Kit Creation: A compelling media kit that effectively communicates your brand's unique selling points, offerings, and story to journalists and potential partners.

  • Press Release Writing: Professionally crafted press releases to communicate key news, events, or updates in a clear and engaging way.

Hello there

Meet your secret hideaway
to shine online

I'm Brenda — I specialize in helping luxury boutique hotels, slow travel & retreat brands find their voice, refine their brand story, and create an online presence that attracts the right guests.

With 25+ years of experience in communication, branding and storytelling, I know how to craft brands that stand out —without resorting to generic strategies that don’t fit your unique boutique business.

  • "Brenda is a warm and kind professional. She knows how to wow your audience with compelling, but simple and easy to understand, content. She combines this with a great eye for beautiful visuals that is perfectly aligned with your brand."

    - Hugo, projectleader

  • "Brenda is an excellent communications manager. She is clear on what she can contribute to your project and what her deliverables will be. She takes responsibility for the implementation, down to the very last detail. She is a joy to work with."

    - Mark, strategic manager

Get in touch today to discuss your online visibility needs — and receive a full package and pricing list

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