Strategy
Social Media
Your Roadmap to Success
Oh, the places you will goWith a bespoke strategy, we’ll transform your hidden gem into a must-visit destination. From audience targeting to content pillars, we’ll craft a solid roadmap that captivates, converts, and turns casual browsers into happy arrival guests.
We'll create a solid roadmap that ensures your content is not only seen — but loved and shared
Let me guess ...
You’re juggling a million tasks running your small boutique hotel, B&B, yoga retreat, spa wellness escape, or eco hideaway, and social media feels like an endless, overwhelming to-do list. Let us take the stress off your plate and build a clear roadmap that turns your online presence into a booking powerhouse.
With a tailored strategy, we’ll help your hidden gem stand out, grow, and succeed. From audience targeting and key messaging to choosing platforms and content pillars. We'll create a solid roadmap that ensures your content is not only seen, but loved and shared.
More importantly, it will turn your audience from ‘just looking’ to ‘just booked’ — without even a second thought!
Does this sound
familiar…?
Struggling to stand out
Do you ever feel trapped in a cycle of sharing things, that don’t truly reflect the who and why of your hidden gem? You’re posts feel forced and inauthentic, but you press publish anyway, because you feel the need to ride the wave of ‘popularity’ to stay relevant on social media?
Finding your ideal guest
Have you been feeling stuck in identifying your ideal type of guest, understanding their online decision-making journey, their renewed personal preferences and demands - which has changed since covid - let alone knowing where and how to connect and engage with them?
Limited time / expertise
You feel that you don’t have the time or the in-house expertise to manage your social media effectively all the time, while consistency is key! And with the fast-paced digital landscape, where do you find the time to keep track of the latest trends, growth strategies and platforms, right?
Overwhelm by trends
You’re feeling overwhelmed by the rapid changing algorithms, and you’re not sure what platforms you should be active on? Or where your ideal guest is searching for inspiration and planning their next trip? You find yourself randomly posting across different platforms without a well-thought-out strategy?
What and when
to post
You’re staring at a blank screen, wondering what on earth to post next? You feel like you need to post something. In a panic you rush to put some content together, and you quickly press publish - And you wonder: why do my posts don’t get enough likes, comments and shares?
Eliminate the stress and uncertainty.
Let’s help you transform your social media into a
source of consistent bookings and engagement
Why You Need a
Social Media Strategy
Without a solid strategy, social media is just noise. It’s like shouting through a megaphone with the volume off — no one hears you!
A clear strategy helps you:
Showcase Your Brand: Share your unique story in a way that resonates and builds trust.
Attract the Right Guests: Draw your ideal audience with targeted, scroll-stopping content.
Increase Your Bookings: Convert social media interactions into reservations.
Promote Your Website: Drive direct bookings and lift heavy reliance away from online travel agencies (OTAs) and associated expenses.
Save Time & Energy: Eliminate the guesswork and focus on what truly works for your business.
Everyday without a robust online presence, means missed opportunities to connect with potential guests — moreover,
missed revenue!
Facts & Figures
WHEN LIFE GIVES YOU LEMONS85%
Of travelers trust online reviews of strangers as much as personal one's of close friends and family
73%
Of all travelers visit their social media accounts at least once per day, every day
70%
Of travelers share pictures or post status updates to social networks while on vacation
52%
Of Facebook users are inspired to book a trip to a place based on a friend's pictures
Are you feeling stressed and insecure on whether or not you’ll be fully booked and reach your occupancy rates?
Do you catch yourself lying awake at night to come up with better ways to attract your ideal guests?
You know —
It doesn’t have to be this way!
Imagine ...
Running your hidden gem without the constant social media stress?
Stunning Visual Storytelling
Your social media handles are a visual masterpiece; gateways to your unique world, alluring travelers and wellness seekers alike. The beauty and charm of your hideaway is represented in scroll-stopping content, that will leave your browsing fans hit the ‘book now’ button at lightning speed.
Captivated & Influencer Guests
You’re having an engaged community of followers that eagerly anticipates your updates and offers. They not only like, comment and share your content with their following - moreover, they post their own photos, videos and experiences during and/or after their stay with you. You’re social gold!
Staying Ahead of the Game
You’re totally mastering the art of social media. You’re confident, focused and even start to see the fun in (co)managing your social media. You’re able to outshine the competition with your strong and consistent online branding, leaving your guests mesmerized and eager to pack their bags.
Increased Bookings and Revenue
Visualize fully booked hotel rooms, sold-out retreats, new guests seeking to rejuvenate their souls at your spa and wellness gem, or a steady stream of inquiries from high-end travelers eager to experience your unique villa. You’re driving smooth running and tailored campaigns that sell.
Being a leader of change
You use social media for initiating positive change. You stimulate discussions, help shape trends, and encourage other businesses to follow suit. You create ripples of influence that not only enhance your own brand, but contributes to a more sustainable, inclusive, and socially responsible future for hospitality.
Effective social media management starts with mapping out your own unique path to success
Let us help you give direction to your social media efforts
and transform how you connect with your audience.With our tailored social media strategy you will gain:
1/ Consistency
A clear and structured approach, so you never wonder what to post next.
2/ Clarity
You’ll know who your ideal guest is, where to find them, and how to engage.
3/ Focus
Every piece of content serves a purpose — telling your story, offerings, and build trust.
4/ Results
Improved engagement, increased visibility, and more leads from the right people.
What’s included?
Our Custom Social Media Strategy is designed to give you all the tools you need to elevate your online presence.
Here's what you’ll get:-
Let’s uncover your goals, challenges, and unique selling points in a personal 1:1 call.
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we take a deep dive into your brand and audience to ensure your strategy feels authentic and effective.
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We’ll review up to 3 of your existing profiles to identify what’s working—and what’s not. If you're just starting your hospitality bizz and don’t have social media handles yet, we’ll guide you through setting them up. In this case, profile optimization will be included as part of the setup process, ensuring your profiles are ready to make a strong first impression.
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From setting objectives to outlining key messages and content pillars, you’ll have a roadmap that’s designed just for you.
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We ensure your profiles make an excellent first impression with cohesive branding and a clear call to action. We’ll optimize up to 3 handles.
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A fully fleshed-out plan for 1 month with post ideas, captions, and tips for visuals and #hashtags to get you started.
Guest Magnet Collection
